We find the Google Ads spend that isn't working, and hand you the fix as a file you paste yourself. We never touch your account.
Account health score across the areas your report covered. The full report lists every finding and what it's worth.
Download my report (PDF) →If you'd rather talk through what the audit found than read it, I'll walk you through your own results and what I'd do first. No pitch — if there's nothing here worth paying for, I'll tell you.
None of these show up as a line item called "waste". They show up as a budget that's spent and a phone that isn't ringing.
Competitors, scrapers, datacentre traffic and click farms all cost the same as a real customer. Google filters some of it. What it misses, you pay for — and it never appears as "invalid" in your own reporting.
Broad and phrase match spend your money on queries you'd never have picked. One wasteful term costs $12. The same wasted word, spread across forty queries, costs hundreds — and one negative keyword stops all of them.
One campaign hits its cap every day while another can't spend half of its budget. Raising the second one's budget does nothing, because the budget was never the constraint. Moving money from it does.
The free audit scores your account against all of them and puts a real dollar figure on what it finds. It takes one report export and about a minute.
The part most tools get wrong is the last one. They ask for permission to change your account. We don't want it.
Upload a report export, or connect the account through the Google Ads API if you'd rather. The upload route needs no access at all — which is why the free audit works for anyone, immediately.
Fifteen areas scored, every finding backed by your own numbers. Where the data can't support a conclusion, the report says so instead of guessing — a score you can't trust is worse than no score.
Every change comes as a Google Ads Editor bulk-upload file. Editor previews every row before anything is posted, so you see the real diff in the tool that owns your account — then you decide.
The audit is the product. If the findings aren't worth acting on, you've lost a minute and we've lost a prospect — that's the right way round.
Every feature is proactive. Every insight has a recommended action. Every alert fires before you log in.
CTR anomaly detection, VTC inflation flagging, incentivised traffic fingerprinting. Exclusions apply directly via the Google Ads API — preview in dry-run, then go live with one click.
LiveFraudGuard scores every click in real time as it happens — no batch delay. Every account gets a full audit re-run weekly, with an AI-written narrative explaining what changed and why.
LiveEvery alert and weekly report includes an AI-written explanation. Paste straight into your client email with minor edits. 3–4 hours of reporting saved per week, per client.
LiveGoogle Ads + GA4 in one view today — landing page quality and traffic signals reconciled straight from your account. Meta, TikTok and Spotify are built and opening as each platform grants access.
LiveTrack AI Overview appearances for your clients' key queries. Flags in your weekly report when a competitor enters an AI Overview you own. Monitors People Also Ask and featured snippet changes.
LivetROAS, tCPA, and Manual CPC validation. Flags campaigns with insufficient conversion volume for smart bidding. Surfaces underperforming strategies with migration recommendations.
LiveRanks keywords by CTR, Landing Page Experience, and Expected CTR — real Google Ads signal, no conversion data required. Built for accounts that don't have 30+ conversions/month for Smart Bidding yet.
LiveEvery dollar FraudGuard saves gets matched to a real opportunity your account is already proving works — budget-capped campaigns, Quality Score arbitrage, PMax assets ready to scale. Ranked, not just listed.
LiveYour branding, your domain, your client's eyes. AdScope stays invisible. Pro agencies can resell Sentri Ads intelligence as their own proprietary product.
Coming soonNo competitor does all three. TrafficGuard and ClickCease stop at protect. Optmyzr stops at optimise. Nobody connects what you saved to what you should do next, or to where you should take it. Sentri Ads connects all three.
You don't need to pick a module to find out whether there's a problem. Run the audit, read what it found, then decide which plan covers it.
Every vendor in this category, including us, has the same physical limitation: the first click happens on Google's servers, before any tool on earth can intervene. It's billed before your landing page even loads.
What actually happens is this: the fraudulent click is detected, the source is excluded within seconds, and every subsequent click from that source is blocked. In a 50-click attack, you pay for one and avoid forty-nine.
That's genuinely valuable. It's also not what the marketing says.
Sentri Ads is the only tool in this category that tells you the truth about the mechanism — because every experienced paid search practitioner already knows it, and watching vendors pretend otherwise is insulting.
A source confirmed fraudulent on one client's account is pre-excluded across every other client's, hash-only, before it ever gets a first click on yours.
Known low-quality PMax placements are excluded proactively from your curated list — not discovered after they've already billed you.
A source crossing a velocity threshold gets the whole source excluded immediately, instead of re-evaluating each click from scratch.
No. Sentri Ads works out the change and shows you exactly what it is; making it stays with you, in your own account. Recommendations arrive as a Google Ads Editor bulk-upload file — Editor previews every row before anything is posted, so you see the real diff in the tool that owns the account. Nothing we generate can pause, enable or remove a campaign: those columns are deliberately absent from the file, and there's a test in our codebase that fails if anyone adds them.
No. Export a report from Google Ads and upload it. That path makes no calls to your account at all — we only ever see what you chose to send. If you'd rather connect the account through the Google Ads API for ongoing monitoring, you can, but the free audit doesn't need it.
It's parsed in memory to compute the audit and never written to storage. What we
keep is the derived audit, plus each file's name, row count and SHA-256 checksum — the checksum so
you can run shasum -a 256 yourfile.csv locally and confirm exactly what we received.
Results are retained for 90 days and there's a delete link in your report that removes them on
request, no email needed.
Then the audit says which areas it couldn't assess, and why, instead of scoring them from absence. This matters more than it sounds: fed an empty account, a naive audit reports "auto-tagging is disabled" as a critical failure and awards a perfect score for "no Performance Max campaigns" it was never shown. A score you can't trust is worse than no score, so we don't produce one.
It's specifically built not to. Any search term you deliberately added as a keyword is never suggested as a negative, and neither is any word pattern inside one — we learned that from a real near-miss where the engine recommended excluding a battery retailer's own core product term. Where your account's conversion data is too sparse to support a "this never converts" conclusion, the audit switches to click-through rate and tells you it did.
No contract, cancel any time, no per-account fees and no spend-based tiers. The 14-day trial is free, but Stripe does collect a card up front to start it — that's the anti-abuse mechanism, and we'd rather say so than surprise you at checkout. The audit itself needs no card at all.
Performance marketers and small agencies running Google Ads — people who'd find these problems themselves given a free afternoon every week, and don't have one. If you're running a single small campaign with a few hundred dollars a month behind it, the free audit is still worth your minute, but a paid plan probably isn't yet. We'd rather you heard that here.
Run the audit against your own account and check whether the findings hold up. That's the only claim on this page we'd ask you to take on trust — and it's the one you can test in a minute.
ClickCease doesn't support PMax. TrafficGuard charges 2% of your spend. Optmyzr doesn't touch fraud at all. Nobody connects prevention to reinvestment to growth.
Every row in that table matters less than what a scored audit of your own spend actually says.
Flat monthly price. No spend-based tiers, no annual contract. 14-day free trial on both.
Card up front, nothing charged until day 15, cancel in one click before then. If we don’t find wasted spend or invalid traffic in your trial, don’t pay for it.
You'll know within a minute whether there's enough here to be worth a plan. If there isn't, no harm done and no card was involved.
Where we are, honestly. “Building” means code exists but it isn’t open to everyone yet; “Planned” means it isn’t started.
The only question is whether you find out where they went. One report export, about a minute, no card, no account access — and we never change a thing without you pasting it yourself.
Free audit: no card, no account access · Trial: 14 days free, card required, cancel anytime
14-day free trial, card required · Cancel anytime
Agency accounts are set up by hand: one login, all your clients, each client's data kept separate.
We reply personally, usually within a day
A real AdScope audit of your Google Ads account — no card, no trial, just the report.
In Google Ads, go to Admin → Access and security → Users and invite hello@sentriads.com with at least Read-only access, then enter your Customer ID below.
Read-only access · No card required · Takes about a minute