Privacy Policy
Sentri Ads (sentriads.com, app.sentriads.com) reviews advertising accounts and shows advertisers where their ad spend is being wasted. This page explains what we collect, why, who else handles it, how long we keep it, and how to have it deleted. We handle personal information in line with the Australian Privacy Act 1988 and the Australian Privacy Principles.
What we collect
| When | What | Why |
|---|---|---|
| You request a free audit | Your name, company, email address, and either a report file you upload or a Google Ads Customer ID you give us. | To run the audit and give you the report. |
| You sign up and sign in | Business name, domain, email address. Sign-in uses an email link (no password). Card details are entered with Stripe and never reach our systems. | To create your account and bill you. |
| You connect an ad platform | Read access to your Google Ads account and, if you connect it, Google Analytics 4 data (spend, clicks, impressions, keywords, search terms, campaign settings, engagement). If you connect Meta Ads, read-only access to your Meta ad account: spend, impressions, reach, clicks, and ad creative performance. | To produce the audits, alerts and recommendations you asked for. |
| You install our FraudGuard snippet on your website | For visitors who arrive from your ads: IP address, a device fingerprint, browser and screen details, the ad click ID, and behavioural signals such as mouse movement and time on page. | To score whether a click is likely to be invalid traffic. |
| You visit our website or dashboard | Pages viewed, clicks, device and browser, and session recordings, collected with Microsoft Clarity. Inside the dashboard we tag recordings with an anonymous account ID, not your email address. | To fix usability problems and improve the product. |
We do not ask for, and ask you not to send us, sensitive information such as health or financial account details.
Free audit uploads
If you upload a report for a free audit, we read it in memory to produce your results and then discard the file. We do not store the file. We keep the audit result, your contact details and a report link for 90 days. The report link includes a delete option that removes them immediately.
How we use it
- To provide, secure and improve the service.
- To contact you about your audit, account or billing, and to reply to you.
- To send you our own marketing, only where the law allows it, with an unsubscribe in every message.
We do not sell personal information or advertising-account data. We do not use data from your Google, Google Analytics or Meta accounts to build advertising profiles, to target ads, or to benefit any other customer. Your account data is used to serve you. So that one customer's discovery protects the others, an IP address confirmed as fraudulent on two or more customers' sites is shared between customers only as a one-way hash; the readable address is not shared.
Who else handles your data
| Provider | For |
|---|---|
| Google Cloud (Firestore, BigQuery, Cloud Run; primarily the Sydney region) | Hosting and storage. Encrypted at rest. |
| Netlify | Hosting the website and dashboard. |
| Stripe | Payments and subscriptions. |
| Google (Firebase Authentication) | Email sign-in links. |
| Microsoft (Clarity) | Session recordings and heatmaps on our site and dashboard. |
| Anthropic and Google (AI models) | Writing plain-English summaries and measuring brand visibility in AI assistants. We send summary text, not your uploaded files. |
| AbuseIPDB | Checking whether an IP address from your website traffic has a record of abuse. |
| DataForSEO | Search-results and keyword data. Keywords you track are sent; personal information is not. |
Some of these providers process data outside Australia, including in the United States. We use them under their own terms and only for the purposes above.
Meta ad account data
If you connect a Meta ad account, we request read-only access only (the ads_read permission). We cannot create, edit, pause or delete anything in your Meta account. We use the data only to show you your own spend and ad performance inside Sentri Ads. You can disconnect at any time from the dashboard or from your Meta Business settings, and we stop collecting immediately. See how to delete your data.
How long we keep it
- Free audit results and contact details: 90 days.
- Account and connected ad-platform data: while your account is active.
- After you cancel or ask us to delete: we delete it within 30 days, except for records we must keep by law (for example invoices).
- FraudGuard click records: while your account is active, unless you ask for earlier deletion.
Security
Data is encrypted in transit and at rest. Access to each customer's data is limited to that customer's signed-in users and our staff who need it. Connections to your ad accounts are read-only unless you and we have agreed otherwise in writing. No system is perfectly secure; if we learn of a breach likely to cause you serious harm, we will tell you and the regulator as the law requires.
Your rights
You can ask to see the personal information we hold about you, correct it, or have it deleted. You can withdraw consent, unsubscribe from marketing, or disconnect an ad platform at any time. Email hello@sentriads.com and we will respond within 30 days. If you are not satisfied, you can complain to the Office of the Australian Information Commissioner at oaic.gov.au.
Cookies and analytics
Our website and dashboard use Microsoft Clarity, which sets cookies to recognise a returning visitor and records how pages are used. You can block Clarity with your browser's privacy settings or an extension.
Changes
We will post changes here and update the date at the top. If a change is significant, we will tell account holders by email.
Contact
R&A Consultancy Pty Ltd, trading as Sentri Ads
Email: hello@sentriads.com